BOOTS, BBQ & LABOR DAY!
Celebrating Labor Day with our TO DO List! Labor Day is the unofficial farewell to summer—a long weekend made for dusty boots, backyard barbecues, horses, family, friends, and soaking up every last bit of summer sunshine. For cowgirls, the holiday also celebrates something that runs deep in the Western way of life: hard work. From…
Back To School With American West
American West backpacks and handbags bring cowgirl style straight to the classroom, campus, and everywhere in between. Trade the Basic Backpack for Western Flair A backpack may be a school-day necessity, but that doesn’t mean it has to be boring. American West takes this everyday essential and gives it a distinctly Western point of view….
Beat the Heat: Essential Summer Care Strategies for Your Horse
Summer brings long days, clear trails, and peak arena season—but it also brings soaring temperatures and high humidity. Because horses generate a massive amount of body heat (especially during exercise), keeping them cool isn’t just a matter of comfort; it’s a critical part of summer healthcare. Here is how to keep your horses safe, hydrated,…
The 70s Western Revival: How to Style Retro Flares and Fringe for Summer 2026
If you’ve stepped onto a rodeo dirt floor, browsed a boutique in Fort Worthffringe vest, flair jeans, or scrolled through your social feeds lately, you’ve probably noticed a distinct shift in Western fashion: the 1970s have officially returned. From exaggerated bell-bottom denim to soft suede fringe that sways with every step, the free-spirited energy of…
Boot Check! What Your Go-To Weekend Style Says About You
There is a distinct magic that happens the second you pull on a favorite pair of boots. The leather molds just right, the heel gives you that extra bit of stature, and suddenly, you’re ready to take on whatever the weekend throws your way. Boots aren’t just footwear—they are a lifestyle, a statement, and a…
Choosing Your Speed Partner: Matching Your Riding Style with the Right Breed
Every cowgirl knows that the bond between a rider and her horse is pure magic. But when you are looking for your next partner, finding the right match goes beyond a pretty coat or a sweet personality. It’s about matching your riding goals, your discipline, and your personal style with the genetic strengths, physical build,…