TWISTED X® AND WRANGLER® LAUNCH WRANGLER FOOTWEAR COLLECTION
FALL COLLECTION FEATURES 43 STYLES CREATED WITH SUSTAINABILITY AND COMFORT AT THE FOREFRONT
DECATUR, TX, December 13, 2021 – Twisted X®, a Twisted X Global Brands company and leader in sustainable footwear, and Wrangler®, a global icon in jeanswear and casual apparel, today announced that the first collection of Wrangler Footwear is now available for purchase at select retailers nationwide. The Fall collection includes 43 styles that incorporate a blend of casual fashion with athletic comfort. Wrangler Footwear is available for men, women and children, spanning across the western, casual/modern, outdoor, work, and work/casual categories.
The two brands worked hand in hand to create Wrangler’s line of footwear, Wrangler Footwear, adding to the company’s extensive portfolio of offerings including denim and clothing. Wrangler sought Twisted X’s sustainable mindset and innovative abilities to design and develop a product line that is diverse and high-quality with a focus on comfort, structure and style.
“We are proud to officially advance the Wrangler brand into a new retail category with this exciting product launch,” said Vice President Wrangler NAM Western & Workwear, Allen Montgomery. “Twisted X’s sustainable and innovative efforts have brought this collection to life. Not only is this launch a huge milestone for Wrangler, but it’s also exciting for the western community.”
With ambitious sustainability goals and future-focused practices, Wrangler and Twisted X have created conscious footwear that prioritizes the planet and aims to reduce our ecological footprint every step of the way. The Wrangler Footwear line features many sustainable elements, including uppers (ecoTWX®) and shoe lining made from upcycled plastic water bottles, midsoles made from sugarcane molasses, outsoles made with rice husk, an agricultural by-product and footbeds made with 85% upcycled production waste. For every ecoTWX® pair sold, Twisted X will plant a tree in partnership with One Tree Planted® to continue offsetting carbon emissions, bettering the planet.
“Wrangler is such an iconic brand and we’re thrilled to partner together to introduce something new to the footwear industry,” said Prasad Reddy, Twisted X CEO. “We set out to make this collection with quality, comfort and sustainability at the forefront, pillars that are core to both companies. Our top concern was the Earth and those who call it home, so we’re very proud of the final product and can’t wait for consumers to experience it.”
First announced in December 2020, the collection is available now nationwide in-stores.
About Twisted X®
Twisted X creates comfortable, handcrafted footwear for men, women, and children across the lifestyle, western, work and outdoor categories. In addition to producing innovative products for their customer’s, Twisted X is known for their cutting-edge comfort technologies, sustainability mindset and philanthropic roots. To learn more about their products, innovations in footwear, and contributions to the community visit www.TwistedX.com.
About Twisted X Global Brands
Twisted X Global Brands, the home of Twisted X, Twisted X Work, Black Star boots, CellSole and licensed brand Wrangler Footwear creates comfortable, handcrafted footwear for men, women, and children across the lifestyle, western, work and outdoor categories featuring patent-pending CellStretch® comfort technology. To learn more about the brands, footwear innovations, philanthropy and sustainability efforts, visit www.TwistedXGlobalBrands.com.
Wrangler®, a Kontoor Brands (NYSE: KTB) brand, has been an icon in authentic American style around the world for more than 70 years. With a rich legacy rooted in the American west, Wrangler® commits to offering unmatched quality and timeless design. Its collections for men, women and children look and feel great, inspiring those who wear them to be strong and ready for life, every day. Wrangler® is available in retail stores worldwide, including brand flagship stores in Denver and Dallas, department stores, mass-market retailers, specialty shops, western outfitters, and online. For more information, visit www.Wrangler.com.